On Pitchfork's List Mania and Fake History: How SEO is Hurting the "Most Trusted Voice in Music"

At a time where the idea of "fake news" has become a sobering reality, what does it mean when "the most most trusted voice in music" misrepresents history to fit its own branded narrative? Following the publication of Pitchfork's egregious "50 Best Ambient Albums of all time, I take stock of the website's history to interrogate its content strategy's effect on historical accuracy and the dangers of musical canonization.

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